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Coffe Time
Essay specific features
Written by:
Christi A
Date added:
March 25, 2014
Level:
University
Grade:
C
No of pages / words:
6 / 1680
Was viewed:
6956 times
Rating of current essay:
Essay content:
The goal of the research is to help ensure that Coffee Time’s brand perception and the profile of the prospective cities are compatible. Coffee Time has opted to procure secondary research from cities of Ahmedabad, Mumbai, Delhi, Bangalore, Pune, and Chennai. Secondary data are important in research because they are cost-effective...
displayed 300 characters
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Secondary data are important in research because they are cost-effective. Coffee time need to keep in mind that the number of cities that they select for a secondary data will affect the direct to the budget. However, not all the information is useful. Is important select the parameters that are essential for the market research and that facilitate meaningful comparison among cities...
displayed 300 characters
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