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CoffeeTime: Using Research in Decision-Making

Essay specific features

 

Issue:

Business

 

Written by:

Dean P

 

Date added:

August 6, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2080

 

Was viewed:

4538 times

 

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Essay content:

From this research, CoffeeTime learned basic geographical facts about India, such as its population and area size. They learned detailed demographical information about the people including age, gender, religion, degree of affluence, their cultural outlook (modern or traditional), leisure habits, and educational level...
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Demographics were broken down by city so that CoffeeTime could use the information to decide which cities in India they should enter. What CoffeeTime does not know that they might learn from further research is whether Indians might be receptive to an American coffee bistro. CoffeeTime does not know whether the people of India want to drink expensive coffee drinks at an upscale coffee bar, and whether or not they would visit CoffeeTime...
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