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Essay

Cofidis

Essay specific features

 

Issue:

Business

 

Written by:

Michelle B

 

Date added:

January 24, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1676

 

Was viewed:

5366 times

 

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Essay content:

1n 1982 after two unsuccessful attempts at accruing a small bank, 3 Suisses international decided to create an independent credit company called Cofidis. Cofidis was already profitable in 1983 and in 1986, Cofidis went beyond the store credit card business and introduced Libravou. It consisted of a cash reserve that customers could use to buy what they wanted, when they wanted, without any justification...
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It consisted of a cash reserve that customers could use to buy what they wanted, when they wanted, without any justification. The reserve could be used in part or completely, with no charged involved when not used, similar to bank overdraft facility. Libravou had an advantage over home equity loans as it was an unsecured loan and it needed no customer asset for collateral...
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