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Essay

Cogate's Distasteful Toothpaste

Essay specific features

 

Issue:

Business

 

Written by:

Denise J

 

Date added:

December 19, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 762

 

Was viewed:

7208 times

 

Rating of current essay:

 
Essay content:

Colgate is well known in other countries such as Australia, Latin America, Canada, France, and Germany, but the its partnership with Hawley and Hazel in Asia was almost its downfall. The partnership was doing very well at first as they had double-digit millions in annual sales, but that was only the beginning...
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Hawley and Hazel=s key product was ADarkie@ toothpaste. The maker of this product came up with this name by traveling to the United States and falling in love with a very well known black-faced entertainer (a white person with black makeup on his face), named Al Jolson. The founder decided to take this back to Asia, recreating the character=s big smile and white teeth...
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General issues of this essay:
Cogate's Distasteful Toothpaste Colgate Distasteful Toothpaste Colgate Max Fresh: Global Brand Rollou Corporate Responsibility Corporate Social Responsibility Corporate Social Responsibility Corporate Social Responsibility corporate responsibility Ethics And Corporate Responsibility Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Path To Corporate Responsibility - Nike'S Corporate Makeover Why Is Frankenstein Considered A Gothic Novel And Great Expectations Considered Realist? Colgate Max Fresh : Global Brand Rollout Could Attention Deficit Disorder be Considered a Disability in a Learning Environment Corporate Social Responsibility
 

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