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Essay

Coke

Essay specific features

 

Issue:

Business

 

Written by:

Melissa S

 

Date added:

July 28, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 374

 

Was viewed:

8285 times

 

Rating of current essay:

 
Essay content:

So Coke, responding to consumer demand for healthier drinks, started bottling healthier drinks. Like Coke Zero, a sugar-free and zero calorie variation of the famous Coca-Cola. Smart move right? Maybe in the short term, but Coke still faces strategic challenges in order to keep its supremacy among the drink industry...
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Like Coke Zero, a sugar-free and zero calorie variation of the famous Coca-Cola. Smart move right? Maybe in the short term, but Coke still faces strategic challenges in order to keep its supremacy among the drink industry. I believe Coke should invest in understanding what really matters to consumers as they live their daily lives...
displayed 300 characters

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