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Essay

Coke Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Michael M

 

Date added:

March 17, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 351

 

Was viewed:

4603 times

 

Rating of current essay:

 
Essay content:

Their purpose of marketing is to sell more carbonated coke soda to more people, more often for more money to make more profit. Under legendary CEO Roberto C. Goizueta Coke stock soared 3,500 percent over 16 year, with little real threat from competitors. Their aim at that time is to sell what they make rather than make what the market wants...
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It was thought that brand awareness of Coke was so strong that the product could sell itself. The syrups concentrate on distribution through as many bottlers as possible to find right customers for their product. They believed more coke consumed, the more money would flow into the Coca-Cola Company, which produced the concentrate...
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