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coke case study

Essay specific features

 

Issue:

Business

 

Written by:

Eduardo D

 

Date added:

September 6, 2016

 

Level:

University

 

Grade:

C

 

No of pages / words:

8 / 2052

 

Was viewed:

5725 times

 

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Essay content:

Goizueta Coke stock soared 3,500 percent over 16 year, with little real threat from competitors. Their aim at that time is to sell what they make rather than make what the market wants. It was thought that brand awareness of Coke was so strong that the product could sell itself. The syrups concentrate on distribution through as many bottlers as possible to find right customers for their product...
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They believed more coke consumed, the more money would flow into the Coca-Cola Company, which produced the concentrate. More money meant greater profits, which would lift the stock price, making all the people who had invested in it or the stakeholder happier and achieve the company objectives. For example, in 1994 Dough Ivester President of Coca-Cola Company doing a market research by hired a camera crew to survey the market places in Rome...
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