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Essay

Coke Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Josefina P

 

Date added:

March 19, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1294

 

Was viewed:

768 times

 

Rating of current essay:

 
Essay content:

Its primary operative goals are productivity, efficiency and profit. Coke is a highly formalized, centralized organization with a clear hierarchy of authority and a mechanistic management process. Employees believe in the supremacy of the product, and the company’s rigid, heavy-handed culture helps maintain control and drive aggressive marketing and expansion plans...
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Given the steady consumer demand and low uncertainty created by the simple/stable environmental dimensions, the vertical structure is appropriate because it provides management with high degree of efficiency and control. Coke’s effectiveness is a result of the synergistic fit between its structural and contextual dimensions...
displayed 300 characters

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