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Essay

Coke Zero

Essay specific features

 

Issue:

Business

 

Written by:

Alec A

 

Date added:

August 9, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 431

 

Was viewed:

4338 times

 

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Essay content:

For consumers who like Coke Classic, but who also want to cut calories, Coke Zero is the obvious choice. They don’t have to settle for a taste they don’t like in order to control calories. As Scott Williamson, Coca Cola spokesperson says “Taste is the cause of it’s success”. As in most things dietary, consumers aren’t willing to sacrifice taste to cut calories...
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As in most things dietary, consumers aren’t willing to sacrifice taste to cut calories. They want both. In Coke Zero, they get the Classic taste with about 2 calories per 12-oz can, rather than 150. For a person who drinks just one can a day, this is a savings of over 1000 calories per week. Men vs...
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