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Essay

Coke Zero

Essay specific features

 

Issue:

Business

 

Written by:

Thomas L

 

Date added:

September 19, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1000

 

Was viewed:

5640 times

 

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Essay content:

(2001)] Coke Zero 2006 saw the launch of Coca Cola’s new product Coke Zero, which is a low calorie alternative to Coca Cola original. Coca Cola has divided its consumer base into segments through introducing products aimed at different target markets. The target market for Coke Zero is young health conscious males within the 18- 34 age group, which is currently an unexploited segment...
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The target market for Coke Zero is young health conscious males within the 18- 34 age group, which is currently an unexploited segment. [AZ Central (2005) Zero a hero to pop makers, drinkers] The alternative low calorie drink to Coke Zero is Diet Coke; however this product has failed to attract males due to the diet terminology which is avoided by males...
displayed 300 characters

General issues of this essay:
Coke coke Closing Sales, Sales Management Coke Zero Coke Zero Coke Zero Coke Coke Coke new coke Coke Zero can diet coke kill you? does diet coke kill coke coke
 

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