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Cola War Case
Essay specific features
Written by:
Debbie S
Date added:
March 17, 2013
Level:
University
Grade:
A
No of pages / words:
2 / 307
Was viewed:
8605 times
Rating of current essay:
Essay content:
Concentrate Producers and Bottlers. Focusing on the downstream of the supply chain it is to be pointed out that concentrate producers incure relatively low fixed costs with respect to production plant, staff, equipment and R&D as the concentrate is produced of a more than 100 years old formula and relatively cheap raw material (e...
displayed 300 characters
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caffeine). Concentrate is shipped to bottlers which incure relatively high fixed cost with respect to plant, equipment and staff and which add carbonated water and high fructose corn syrup to the concentrate, bottle or can, package and ship it to the respective retailer. Besides that CDS hold a big stake in the direct delivery of concentrate to diverse fountain accounts like McDonalds, Burger King etc...
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