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Essay

Cola Wars

Essay specific features

 

Issue:

Business

 

Written by:

Jennifer T

 

Date added:

September 8, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 395

 

Was viewed:

9425 times

 

Rating of current essay:

 
Essay content:

For example, price wars resulted in weak brand loyalty and eroded margins for both companies in the 1980s. Substitutes: Through the early 1960s, soft drinks were synonymous with “colas” for consumers. Over time there were other drinks like bottled water and teas that became more popular as consumers became more health conscious...
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Coke and Pepsi responded by expanding their offerings, through alliances (e.g. Coke and Nestea), acquisition (e.g. Coke and Minute Maid), and internal product innovation (e.g. Pepsi creating Orange Slice), capturing the value substitutes internally. Bottlers were able to overcome many operational challenges through consolidation to achieve economies of scale...
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General issues of this essay:
Coke Vs. Pepsi Bargaining Power Of Suppliers Coke And Pepsi Coke And Pepsi Coke Vs. Pepsi Coke Vs. Pepsi Coke vs. Pepsi Cola Wars Continue: Coke And Pepsi In The Twenty- First Century Cola Wars Continue: Coke and Pepsi in 2006 Cola Wars Continued – Coke vs. Pepsi in 2006 PEPSI V/S COKE Procedures Used By Pepsi-Bottlers Australia pepsi and coke Pepsi N Coke Coke vs. Pepsi
 

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