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colgate palmolive
Essay specific features
Written by:
Princess G
Date added:
March 17, 2017
Level:
University
Grade:
A
No of pages / words:
3 / 756
Was viewed:
6264 times
Rating of current essay:
Essay content:
Professional brushes accounted for 41% and 42%, and value brushes accounted for 24% and 12% respectively. Three companies dominated the U.S. toothbrush market: Colgate-Palmolive, Johnson & Johnson, and Oral-B.
2. Mainstream Positioning
The objective of positioning Precision as a mainstream brush was to broaden the appeal of being the most effective brush available on the market...
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Precision?¦s price would be at parity with Oral-B regular and Aquafresh Flex at $1.85 (Exhibit 4). This raised concerns about possible cannibalization of Colgate Plus and inadequate supply of the product. Inadequate supply could create the perception of a ?§hot?? product but some executives thought shortage should be avoided if possible...
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