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Colgate Palmolive Case Report

Essay specific features

 

Issue:

Business

 

Written by:

Thomas S

 

Date added:

January 15, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1140

 

Was viewed:

4596 times

 

Rating of current essay:

 
Essay content:

The three identified market segments are the super-premium segment (price range: over $2.00, unit volume: 35% and dollar sales: 46%), professional segment ($1.59-2.09, 41%, 42% respectively) and value segment (below $1.29, 24% and 12% respectively). The major players in the toothbrush market are CP and Johnson & Johnson, Oral-B...
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The major players in the toothbrush market are CP and Johnson & Johnson, Oral-B. The impending release of the Colgate Precision toothbrush will be CP's first entry into the super-premium market segment that Oral-B virtually controls. After extensive testing, results show that CP Precision showed a 35% increase in plaque removal and is twice as effective as the leading competitors Oral-B and Johnson & Johnson in the ability to clean at the gum line and between teeth...
displayed 300 characters

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