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Colgate-Palmolive Company: The Precision Toothbrush

Essay specific features

 

Issue:

Business

 

Written by:

Peter N

 

Date added:

March 25, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1692

 

Was viewed:

4218 times

 

Rating of current essay:

 
Essay content:

To accomplish this objective, Colgate must determine what segment Precision should target, the super premium niche or the broader professional brush market, and the marketing mix that would be most effective for that position. Colgate can position Precision as a niche product. Colgate does not have a tooth brush currently positioned in the super premium niche...
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Colgate does not have a tooth brush currently positioned in the super premium niche. Oral B, Johnson & Johnson, Procter & Gamble and Smithkline Beecham currently compete in this product segment. Due to the number of quality competitors in the tooth brush market, product innovation is an important factor to be able to differentiate the product and to succeed...
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General issues of this essay:
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