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Essay

Colluding with creativity: The experience of Auckland Theatre Company

Essay specific features

 

Issue:

Business

 

Written by:

Pamela S

 

Date added:

January 12, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2175

 

Was viewed:

3608 times

 

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Essay content:

At ATC, consumers are able to satisfy the 5 levels of needs established in Maslow hierarchy. They are physiological, safety and security, social, ego and lastly, self-actualisation needs. 2. Conducting motivational research will allow ATC to gain more accurate information to aid development of new ideas as it discovers consumer’s subconscious motivations...
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Many other products that are able to meet consumer’s needs exist in the market. Certain products may even fulfil all 5 levels of needs concurrently. 4. The current trend of ‘spontaneous consumer’ in New Zealand has resulted in a low number of subscribers to ATC. Recommendations 1. Hassle-free booking process, regular update of website and sending reminders to mobile phones are measures ATC can adopt to attract the ‘spontaneous consumer’...
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General issues of this essay:
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