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Companie Maritime d'Affretement (CMA)
Essay specific features
Written by:
Deanna T
Date added:
December 12, 2014
Level:
University
Grade:
B
No of pages / words:
2 / 397
Was viewed:
5268 times
Rating of current essay:
Essay content:
Therefore they looked at another market to exploit in order to fill the ships on the return leg. The Directors gambled that because the Peoples Republic of China (PRC) would undergo some political change following the death of Chairman Mao in 1978. They therefore established an office in Hong Kong with the intention of establishing a network of agencies in the PRC...
displayed 300 characters
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The Directors gambled that because the Peoples Republic of China (PRC) would undergo some political change following the death of Chairman Mao in 1978. They therefore established an office in Hong Kong with the intention of establishing a network of agencies in the PRC.
This strategy proved to be a dramatic success resulting in CMA changing from a minor player in the container industry to becoming the third largest container liner shipping company in the world during 2005...
displayed 300 characters
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