Companie Maritime d'Affretement (CMA)

Essay specific features

 

Issue:

Business

 

Written by:

Deanna T

 

Date added:

December 12, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 397

 

Was viewed:

5261 times

 

Rating of current essay:

 
Essay content:

Therefore they looked at another market to exploit in order to fill the ships on the return leg. The Directors gambled that because the Peoples Republic of China (PRC) would undergo some political change following the death of Chairman Mao in 1978. They therefore established an office in Hong Kong with the intention of establishing a network of agencies in the PRC...
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The Directors gambled that because the Peoples Republic of China (PRC) would undergo some political change following the death of Chairman Mao in 1978. They therefore established an office in Hong Kong with the intention of establishing a network of agencies in the PRC. This strategy proved to be a dramatic success resulting in CMA changing from a minor player in the container industry to becoming the third largest container liner shipping company in the world during 2005...
displayed 300 characters

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