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comparison the ads of enfagrow and mamil gold
Essay specific features
Written by:
Pamela B
Date added:
February 2, 2014
Level:
University
Grade:
A
No of pages / words:
13 / 3436
Was viewed:
2936 times
Rating of current essay:
Essay content:
Effective segmenting is based on overall business and marketing objective (Duncan, 2005). Different product segment may target different customers as each of the product segments may give different benefits or value to the customers.
2.0.1 Life-cycle Stage
Mead Johnson has five products segment which are pregnant and breast-feeding mother, 0-12 months, 6-18 moths, 1-3 years and 4-6 years...
displayed 300 characters
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Whereas Dumex has four products segment which are for pregnancy, infant (0-12 months), toddler (1-3 years) and young child (3-6 years). Both of the company product segments that under the life-cycle stage are targeting different types of customer needs and wants.
2.1 Targeting
Targeting is very important to a company as to advertise and promote a brand to everyone would be a waste of money because it is impossible for a product to meet everyone needs and wants...
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