comparison the ads of enfagrow and mamil gold

Essay specific features

 

Issue:

Business

 

Written by:

Pamela B

 

Date added:

February 2, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3436

 

Was viewed:

2936 times

 

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Essay content:

Effective segmenting is based on overall business and marketing objective (Duncan, 2005). Different product segment may target different customers as each of the product segments may give different benefits or value to the customers. 2.0.1 Life-cycle Stage Mead Johnson has five products segment which are pregnant and breast-feeding mother, 0-12 months, 6-18 moths, 1-3 years and 4-6 years...
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Whereas Dumex has four products segment which are for pregnancy, infant (0-12 months), toddler (1-3 years) and young child (3-6 years). Both of the company product segments that under the life-cycle stage are targeting different types of customer needs and wants. 2.1 Targeting Targeting is very important to a company as to advertise and promote a brand to everyone would be a waste of money because it is impossible for a product to meet everyone needs and wants...
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