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Competitors Analysis - Soft Drink Industry
Essay specific features
Written by:
Thaddeus C
Date added:
December 27, 2016
Level:
Grade:
B
No of pages / words:
18 / 4842
Was viewed:
9269 times
Rating of current essay:
Essay content:
Americans are consuming twice as many beverages as they were 25 years ago; however, while carbonated soft drinks continue to remain the most popular beverage, consumer preferences are changing to include other types of beverages, such as waters, juices, and other drinks perceived to be a healthier alternative...
displayed 300 characters
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The changes in preferences and overall increases in new alternatives are beginning to bring the total consumptions rates for CSDs down from their 25 year high.
In 2004, 10.24 billion cases were sold, while 2005 showed a 0.6% decrease translating to 10.18 billion cases. This 2005 decline came after a small growth in both 2003 and 2004...
displayed 300 characters
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