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Essay

Compoint Australia

Essay specific features

 

Issue:

Business

 

Written by:

James V

 

Date added:

September 1, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

9 / 2310

 

Was viewed:

4427 times

 

Rating of current essay:

 
Essay content:

In order to do that, Mr. Wally Silva implemented his ideology and philosophy of management into Compoint Australia that would enable the development of the company?¦s long-term proactive strategic marketing plan. As Jain suggested, ?§The ideologies and philosophies of top management as a team and of the CEO as the leader of the team have a profound effect on managerial policy and the strategic development process??...
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(Jain p.53) Strategic marketing plan arises from the interplay of the strategic 3Cs, which are customer, competition, and corporation in a given target market environment. In addition, the 3Cs should correspond to the 4Ps in product marketing management. The conditions of the strategic 3Cs of Compoint are being analysed below...
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