CONSUMER ANALYSIS IN A DYNAMIC FOOD MARKET

Essay specific features

 

Issue:

Business

 

Written by:

Evelyn B

 

Date added:

September 15, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3192

 

Was viewed:

9098 times

 

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Essay content:

However, under a practical point of view, we should focus our attention in a broad horizon, with a mixture of nutrition, culture and traditional values. In this paper we focus the analysis in the new consumer scenario of food safety at the EU, with some views about general methodology and comments about the future, and actions to be taken to increase confidence in the food market...
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Food scandals (BSE, salmonella, dioxins) in the past decade have provoked a diminish in the consumer's confidence in the food system. The 1998 the Euro barometer showed that only 66% of the European consumers trusted the controls made on food safety at national regional and local levels, and only 43% in European controls...
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