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Consumer bahavior

Essay specific features

 

Issue:

Business

 

Written by:

Michelle H

 

Date added:

September 13, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3883

 

Was viewed:

5455 times

 

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Essay content:

Introduction “If the marketing is warfare – than word of mouth is the biological warfare” This analogy might sound a little bit dangerous but we liked it because it reflects the exact meaning of Viral Marketing, or as it also known: Word of Mouth. The spread of information from person to person by the meaning of communication between these two...
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Today, in our fast developing world the volumes of information that passes in front of our perception organs are so enormous and contains so much data in form of advertising, TV programs, articles in news-papers and magazines, and finally Internet that we simply are not able to efficiently analyze it and to get the right piece of information we actually needed...
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