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Essay

Consumer Behavior

Essay specific features

 

Issue:

Business

 

Written by:

Robert G

 

Date added:

March 29, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 686

 

Was viewed:

2697 times

 

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Essay content:

A consumer may not act in isolation in the purchase, but rather may be influenced by any of several people in various roles. The number of people involved in the buying decision increases with the level of involvement and complexity of the buying decision behavior. Consumers buyer behavior and the resulting purchase decision is strongly influenced by cultural, social, personal and psychological characteristics...
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An understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal to the target customer. CULTURAL factors include a consumer?s culture, subculture and social class. These factors are often inherent in our values and decision processes...
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