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Consumer Behavior
Essay specific features
Written by:
John R
Date added:
January 13, 2014
Level:
Grade:
A
No of pages / words:
5 / 1135
Was viewed:
1257 times
Rating of current essay:
Essay content:
As stated before African Americans tend to respond well to ads that consist of African Americans in them. If Wendy’s were to run ads that show African Americans using and enjoying their products, this market will be more apt to seeing themselves using their products as well, and eventually actually using them...
displayed 300 characters
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Although I have given ideas of possible strategies for both Red Bull and Wendy’s to use to reach the African American market, before using these strategies they will need to make sure they will be profitable for the company to pursue. Even if a strategy will increase sales from a specific market, the costs of perusing the strategy may out weight the rewards...
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