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Essay

Consumer Behavior

Essay specific features

 

Issue:

Business

 

Written by:

John R

 

Date added:

January 13, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

5 / 1135

 

Was viewed:

1252 times

 

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Essay content:

As stated before African Americans tend to respond well to ads that consist of African Americans in them. If Wendy’s were to run ads that show African Americans using and enjoying their products, this market will be more apt to seeing themselves using their products as well, and eventually actually using them...
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Although I have given ideas of possible strategies for both Red Bull and Wendy’s to use to reach the African American market, before using these strategies they will need to make sure they will be profitable for the company to pursue. Even if a strategy will increase sales from a specific market, the costs of perusing the strategy may out weight the rewards...
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General issues of this essay:
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