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Consumer Behavior
Essay specific features
Written by:
Laura C
Date added:
August 6, 2012
Level:
Grade:
No of pages / words:
24 / 6458
Was viewed:
6047 times
Rating of current essay:
Essay content:
Usually a horizontal marketing system is established so that the individual members can combine resources to make the most out of the marketing situation. Products from each member can be marketed and/or distributed together, such as a bottle manufacturer combining with a producer of dehydrated salad dressing preparations...
displayed 300 characters
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Products from each member can be marketed and/or distributed together, such as a bottle manufacturer combining with a producer of dehydrated salad dressing preparations. The two products are marketed together, allowing the two companies to combine their marketing resources and accomplish much more than either one might accomplish alone...
displayed 300 characters
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