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Essay

Consumer behavior

Essay specific features

 

Issue:

Business

 

Written by:

Brandon H

 

Date added:

August 29, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

8 / 2213

 

Was viewed:

673 times

 

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Essay content:

(Consumer Behavior; Schiffman & L.L Kamuk). In order for a company to decide what marketing program will work, the company needs to have an understanding of how consumers make decisions. Consumers are quite unpredictable. So what might have worked yesterday or today may not work tomorrow. Therefore the marketers need to constantly improve their understanding of consumers and their behavior and form that adapt their marketing strategies to the changes in consumer behavior...
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So what might have worked yesterday or today may not work tomorrow. Therefore the marketers need to constantly improve their understanding of consumers and their behavior and form that adapt their marketing strategies to the changes in consumer behavior. Consumer behavior has interdisciplinary roots; it was a relatively new field of study in the mid to late 1960's...
displayed 300 characters

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