Consumer behavior

Essay specific features

 

Issue:

Business

 

Written by:

Jill C

 

Date added:

July 23, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 826

 

Was viewed:

4254 times

 

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Essay content:

Motivation Information search The consumer searches for information required to make a purchase decision Perception Information evaluation The consumer compares various brands and products Attitude formation Decision The consumer decides which brand to purchase Integration Post-purchase evaluation The consumer evaluates their purchase decision Learning Problem recognition Problem recognition is that result when there is a difference between one's desired state and one's actual state...
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Consumers are motivated to address this discrepancy and therefore they commence the buying process. Sources of problem recognition include: An item is out of stock Dissatisfaction with a current product or service Consumer needs and wants Related products/purchases Marketer-induced New products The relevant internal psychological process that is associated with problem recognition is motivation...
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