Consumer behavior - Goal-oriented and Experiential online buyer

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Written by:

Amanda F


Date added:

June 6, 2013








No of pages / words:

13 / 3525


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The main purpose of this report is to better understand and identify the different needs of both the goal-oriented and experiential buying behavior. This report also serves to provide a rough guideline for the company on what actions to consider by giving recommendations relating to the 4Ps of the marketing mix...
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The results are then compared to the model of the 5-step consumer decision making process and its internal and external influences. The impact of age, gender, level of involvement, situational factors and repeat behavior on their decision is also taken into consideration. Information is acquired by means of secondary data including text books, websites and online journal articles...
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