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Consumer Behavior Midterm
Essay specific features
Written by:
Scott P
Date added:
December 7, 2016
Level:
University
Grade:
No of pages / words:
11 / 2808
Was viewed:
3041 times
Rating of current essay:
Essay content:
It also examines characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants and assess consumer influences (such as family, friends, reference groups, and society in general). Ultimately, the focus is on the dynamic interaction of affect, cognition, behavior, and the environment by which human beings exchange aspects of their lives...
displayed 300 characters
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Who determines what consumers buy?
The consumer determines what factors are important to fufilling their needs. These consumer needs are not only made up by personal preference, but by the consumer environment, the social and physical stimuli that inadvertently affect buying behavior. The major influences of consumer behavior are advertisements, price information, packaging, product appearance and comments from other customers...
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