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Consumer Behavior of Starbucks
Essay specific features
Written by:
Jessie S
Date added:
May 3, 2015
Level:
University
Grade:
A
No of pages / words:
10 / 2799
Was viewed:
2605 times
Rating of current essay:
Essay content:
The cold weather and thirsty Seattle community seemed to be a perfect match for this endeavor. Starbucks caught on and, in less than a decade, became Washington's largest coffee roaster.
In 1982, Starbucks coffee changed forever. While traveling in Milan, Italy, head of marketing Howard Schultz was intrigued by the coffee shop atmosphere ? patrons sitting, relaxing and chatting over cafe latte...
displayed 300 characters
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Wanting to incorporate what he had experienced into Starbucks, Schultz brought the idea home. Starbucks owners balked at the change, so Schultz opened his own coffee shop, IL Giornale ? nearly an overnight success. In 1987, Schultz purchased Starbucks for $3.8 million.
Today, Starbucks has approximately 12,440 locations, consisting of 8,836 stores in the U...
displayed 300 characters
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