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Essay

CONSUMER BEHAVIOR ON IMPULSIVE BUYING

Essay specific features

 

Issue:

Business

 

Written by:

Tracie R

 

Date added:

December 5, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1300

 

Was viewed:

3836 times

 

Rating of current essay:

 
Essay content:

With the growth of e-commerce and television shopping channels, consumers have easy access to im-pulse purchasing opportunities, but little is known about this sudden, compelling, hedonically complex purchasing behavior in non-Western cultures. Yet cultural factors moderate many as-pects of consumer’s impulsive buying behavior, including self-identity, normative influences, the suppression of emotion, and the postponement of instant gratification...
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Yet cultural factors moderate many as-pects of consumer’s impulsive buying behavior, including self-identity, normative influences, the suppression of emotion, and the postponement of instant gratification. From a multi-country survey of consumers in Australia, United States, Hong Kong, Singapore, and Malaysia, our analyses show that both regional level factors (individualism–collectivism) and individual cul-tural difference factors (independent –interdependent self-concept) systematically influence impulsive purchasing behavior...
displayed 300 characters

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