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Consumer Behaviour
Essay specific features
Written by:
Todd O
Date added:
May 16, 2013
Level:
University
Grade:
A
No of pages / words:
12 / 3300
Was viewed:
7443 times
Rating of current essay:
Essay content:
Some criteria of evaluation of brands may include price, brand image, taste, functional characteristics, style and sometimes the way the consumer “feel” about a product.
Consumer evaluation of brands involved both cognitive and psychological processes in selecting a course of action from multiple alternatives...
displayed 300 characters
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The consumer decision-making process model (fig 1) will provide useful insights as to how consumer form evaluations of brands and how marketers seek to influence this process.
Fig 1: The customer decision-making process and its five stages
Source: guuui.com, 2007
NEED OR PROBLEM RECOGNITION
“Problem recognition is the discovery of a discrepancy between an actual and a desired state of being...
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