Consumer Behaviour of Harbour Hotel

Essay specific features

 

Issue:

Business

 

Written by:

Majorie L

 

Date added:

June 28, 2014

 

Level:

University

 

Grade:

 

No of pages / words:

3 / 771

 

Was viewed:

9388 times

 

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Essay content:

Harbour hotel can segment their customers by the disposal income and education. Lower disposal income and less educated customers have high preference to stay in budget hotels. Psychographic segmentation strategy whereby the intended audience for a given product is divided according to social class, lifestyle, or personality characteristics...
displayed 300 characters

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Lower disposal income and less educated customers have high preference to stay in budget hotels. Psychographic segmentation strategy whereby the intended audience for a given product is divided according to social class, lifestyle, or personality characteristics. Harbour hotel can target customers to lower-middle social class in China and South East Asia region...
displayed 300 characters

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