Consumer Behaviour Short Report - Selective Attention & How It Affects Consumers

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Issue:

Business

 

Written by:

Penny M

 

Date added:

July 13, 2012

 

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Grade:

B

 

No of pages / words:

4 / 1098

 

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4151 times

 

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Essay content:

Schneider and Shiffrin (1977) suggest that predictable or familiar situations are dealt with in an automatic way, while stimuli that is new or constantly changing is controlled by the person focussing on that stimuli. Colour, branding and consumers In many cases a brand, or even product, may be associated to a colour that holds a certain personality trait; this concept of brand personality, as discussed by Schiffman, Kanuk and others (1997) sees consumers give human like qualities to brands and products...
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Schneider and Shiffrin (1977) suggest that predictable or familiar situations are dealt with in an automatic way, while stimuli that is new or constantly changing is controlled by the person focussing on that stimuli. Colour, branding and consumers In many cases a brand, or even product, may be associated to a colour that holds a certain personality trait; this concept of brand personality, as discussed by Schiffman, Kanuk and others (1997) sees consumers give human like qualities to brands and products...
displayed 300 characters

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