Consumer Buyer Behavior

Essay specific features

 

Issue:

Business

 

Written by:

Woodrow K

 

Date added:

October 11, 2011

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 217

 

Was viewed:

7387 times

 

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Essay content:

For example, if Joe's mother has been using Tide detergent all of his life, he is very likely to use the same. Age, life-cycle stage, occupation, economic circumstances, lifestyle, and personality are all personal characteristics that will influence the buyer's behavior. For instance, a man going through a mid-life crisis is likely to go purchase a new sports car...
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For instance, a man going through a mid-life crisis is likely to go purchase a new sports car. Psychological factors include motivation, perception, learning, and beliefs and attitudes. A person's desire for belonging might motivate consumer's to purchase name brand products such as Gucci, Prada, or Armani to fit into a desired enviroment...
displayed 300 characters

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