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Essay

Consumer buying behavior and the role of coupons

Essay specific features

 

Issue:

Business

 

Written by:

Jerome C

 

Date added:

October 25, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3360

 

Was viewed:

8155 times

 

Rating of current essay:

 
Essay content:

The premise is dependent upon consumer's reactions toward coupons and their willingness to change their purchase decision as a result of the coupon. Our group sought out to determine if discounts, specifically coupons, were effective in motivating consumers to purchase products they would not have purchased without the existence of this type of promotion...
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They were in the form of a hand-written ticket for a free glass of Coca-Cola, which was the new fountain drink at the time. The following year in 1895 the first grocery coupon emerged. C.W. Post was giving one cent off of his new cereal, Grape Nuts. By the 1930's, coupons had become a regular part of shopping in the United States mainly because of The Depression...
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General issues of this essay:
CONSUMER BEHAVIOR ON IMPULSIVE BUYING Consumer Behavior And Marketing Strategy Consumer Buying Behaviour Consumer Buying Decision Consumer Buying Process Consumer buying behavior and the role of coupons Consumer evaluations of sales promotion: the effect on brand choice coupons Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process The Role Of Gender In Consumer Behavior Consumer Buying Behaviour The role of community newspapers in a transformed South African media landscape Consumer Buying Behaviour influences of advertising to consumer attitude towards buying a product Internet Marketing: Consumer Behaviour Online
 

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