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Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making
Essay specific features
Written by:
Dwight C
Date added:
December 3, 2013
Level:
Grade:
A
No of pages / words:
42 / 11715
Was viewed:
6967 times
Rating of current essay:
Essay content:
Results
supported the scale’s reliability and its discriminant and nomological validity. Our consumer
domain-specific measure predicted food choices better than a more domain-general alternative.
Furthermore, consumer emotional intelligence predicted food choices beyond cognitive
knowledge. Finally, consumer emotional intelligence was found to generalize to product-based
decision making...
displayed 300 characters
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Finally, consumer emotional intelligence was found to generalize to product-based
decision making. Theoretical implications of consumer emotional intelligence are discussed
along with areas of future research.
3
Despite the importance of emotion in decision making (Luce 1998; Pham 1998; Ruth
2001), research has yet to fully understand how consumers’ use emotional information to make
effective decisions...
displayed 300 characters
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