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Essay

Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making

Essay specific features

 

Issue:

Business

 

Written by:

Dwight C

 

Date added:

December 3, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

42 / 11715

 

Was viewed:

6963 times

 

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Essay content:

Results supported the scale’s reliability and its discriminant and nomological validity. Our consumer domain-specific measure predicted food choices better than a more domain-general alternative. Furthermore, consumer emotional intelligence predicted food choices beyond cognitive knowledge. Finally, consumer emotional intelligence was found to generalize to product-based decision making...
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Finally, consumer emotional intelligence was found to generalize to product-based decision making. Theoretical implications of consumer emotional intelligence are discussed along with areas of future research. 3 Despite the importance of emotion in decision making (Luce 1998; Pham 1998; Ruth 2001), research has yet to fully understand how consumers’ use emotional information to make effective decisions...
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General issues of this essay:
Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making Emotional Intelligence Emotional Intelligence emotional intelligence emotional intelligence Emotional Intelligence Emotional Intelligence Emotional Intelligence Emotional Intelligence Emotional Intelligence Emotional Intelligence Emotional Intelligence Emotional Intelligence Emotional Intelligence emotional intelligence
 

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