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Essay

Consumer Perceptions Of Store Brands Versus National Brands

Essay specific features

 

Issue:

Business

 

Written by:

Justin A

 

Date added:

June 30, 2017

 

Level:

University

 

Grade:

B

 

No of pages / words:

33 / 9120

 

Was viewed:

9263 times

 

Rating of current essay:

 
Essay content:

Third, they want to find out whether store patronage has an influence on perceived brand equity of store versus national brands. Design/methodology/approach – A total of 225 consumers were involved in a repeated measures design involving two within-subject factors: a blind and non-blind taste test of five orange juice brands...
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Across our three objectives, we describe the impact of the retailers’ positioning strategies on the results generated. Findings – The results confirm the common belief that private label products can offer the same or even better quality than national brands, but at a lower price. Originality/value – Until now, hardly any study incorporates the differences in positioning objectives of retailers and national brand manufacturers...
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General issues of this essay:
A Study Of Brands Brands Chiquita Brands Consumer Perceptions Of Store Brands Versus National Brands Cosmetic Brands D'Angelo Brands H-E-B Own Brands Limited Brands Limited Brands Spectrum Brands Brands Brands as Communities A world without brands brands Yum Brands Overview
 

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