Consumer Power

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Written by:

Mary G


Date added:

February 22, 2013







No of pages / words:

15 / 4044


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1050 times


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However, in the past who would think that customers would have much more power to negotiate or bargain with the sellers? But according to the advance in technology especially internet, which have created the different market, the power have began to shift from sellers to customers. Today, the market is driven by consumer...
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Today, the market is driven by consumer. The way companies measure their performance in the industry is not only look at the product quality or service performance, but look at the customer satisfaction as well. Therefore, company business strategies have to focus on consumers much more than before and be able to adapt the strategy to reach changeable consumer satisfaction...
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