Consumer Research Stats Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Candice W

 

Date added:

August 28, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1283

 

Was viewed:

6284 times

 

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Essay content:

However, there is no apparent relationship between Income and size of Household. This finding clarifies that the two characteristics are indeed independent of each other and are good variables to use in determining multiple characteristic effects on credit card charges. Furthermore, the strength of the relationship between Charges and Income, and Charges and Household is relatively strong...
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Reviewing the correlation coefficients, Household appears to have a slightly stronger relationship to the amount charged with a .75 correlation compared to Income's correlation strength of .63. In performing just a basic descriptive analysis of the data, it would appear that a consumer's annual income could be used as an indicator of how much they will charge on a credit card...
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