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Essay

Consumers’ Trade-Off Between Relationship, Service Package And Price

Essay specific features

 

Issue:

Business

 

Written by:

Tracey S

 

Date added:

May 6, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

36 / 9823

 

Was viewed:

4893 times

 

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Essay content:

In addition, assesses consumer segments resulting from simultaneously incorporating relationships, service package, and price. Investigates a large sample of Mitsubishi drivers in The Netherlands emphasizing consumers’ trade-off between dealer relationship, service package and price. Conjoint analysis showed that dealer relationships (as opposed to price) represent a very important decision-making variable when buying a car and consumer preferences concerning relationships provide a useful instrument for segmenting markets...
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In addition, assesses consumer segments resulting from simultaneously incorporating relationships, service package, and price. Investigates a large sample of Mitsubishi drivers in The Netherlands emphasizing consumers’ trade-off between dealer relationship, service package and price. Conjoint analysis showed that dealer relationships (as opposed to price) represent a very important decision-making variable when buying a car and consumer preferences concerning relationships provide a useful instrument for segmenting markets...
displayed 300 characters

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