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Essay

Contemporary Issue On Aesthetic Labour In Hospitality

Essay specific features

 

Issue:

Business

 

Written by:

Christine A

 

Date added:

August 20, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2934

 

Was viewed:

1344 times

 

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Essay content:

Witz, Warhurst and Nickson (2003: 44) point out that, for many companies, employees have become part of this branding exercise, with ‘aesthetic labourers … the animate component of the material culture that makes up the corporate landscape’. Aesthetic labour is a concept based on the notion that employers in parts of the service industries described as the ‘style labour market’ (Nickson, Warhurst and Dutton, 2004: 3), such as boutique hotels, designer retailers and style cafes, bars and restaurants, require ‘aesthetic skills’ in addition to social and technical skills from their workers (Warhurst and Nickson, 2005)...
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The term ‘aesthetic labour’ is analytically complex. It refers to the hiring of people with certain capacities and attributes that favourably appeal to customers and which are then developed through training and/ or monitoring. It has become translated in the popular imagination as those people who are employed on the basis of ‘looking good’ and/ or ‘sounding right’...
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General issues of this essay:
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