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Essay

Continental

Essay specific features

 

Issue:

Business

 

Written by:

Bernice W

 

Date added:

November 17, 2013

 

Level:

 

Grade:

B

 

No of pages / words:

14 / 3841

 

Was viewed:

4528 times

 

Rating of current essay:

 
Essay content:

In 1993, Continental filed its second bankruptcy only ten years after the first. The company was headed for a third if it didn't get its act together. Continental was the result of seven airlines that merged together. The company's old strategy was to reduce costs and cut out features that were important to customers...
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Continental had ten presidents in ten years. Employees where not driven to make the company better. Employees were ashamed to work for the company and the culture was terrible. If an employee wanted to move up in the company, they would get the person ahead of them fired. They learned not to tell supervisors when something needed to be changed and had no care for Continental...
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