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Essay

Continuous Casting Investments at USX Corporation

Essay specific features

 

Issue:

Business

 

Written by:

Denise H

 

Date added:

January 31, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1134

 

Was viewed:

892 times

 

Rating of current essay:

 
Essay content:

While this plan may make sense in the short-term, it does not have long-term sustainability. The market has already indicated that it is changing, adapting to minimills, and this trend would likely continue. As minimill technology becomes more sophisticated, their quality and other disadvantages would reduce and they would start competing with integrated manufacturing even in the high-end markets...
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Unfortunately for USS, there is no silver bullet. Since USS is already invested in the market, they will have to go through a difficult, and expensive, change, or they will end up perishing as the industry changes around them. USS current decided to stay with conventional continuous casting technology simply because they were looking at the shorter-term future, and was not willing to take the financial hit and risk associated with a new disruptive technology...
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