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Written by:
Louise K
Date added:
February 26, 2013
Level:
Grade:
A
No of pages / words:
2 / 375
Was viewed:
2779 times
Rating of current essay:
Essay content:
Chanel provides the contact detail to customers on the website. It is given a variety of direct response promotional approaches from email and telemarketing. Particular customer service representative response for communicate with customers by telephone on seven day of a week (Chanel n.d.). It is a direct-response promotion which builds the harmony relationship between customers and Chanel...
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It is a direct-response promotion which builds the harmony relationship between customers and Chanel. The approaches provide unique opportunities for customizing the marketing communication message (Quester et al, 2007).
Secondly, Chanel advertises in the famous and fashion magazines around the world...
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