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Cooper Case
Essay specific features
Written by:
Marjorie A
Date added:
July 16, 2015
Level:
University
Grade:
A
No of pages / words:
6 / 1519
Was viewed:
4553 times
Rating of current essay:
Essay content:
A few years back, it had rejected an offer from Cooper Industries.
Cooper Industries & Nicholson
Cooper was interested in Nicholson because of its competitive strength in the hand tools industry. Nicholson had a 50% share for files and wraps with a very strong brand name and high quality line. It also had a 9% share of the 200 million handsaws and saw blades market with excellent brand & quality...
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It also had a 9% share of the 200 million handsaws and saw blades market with excellent brand & quality. It had a very effective and large distribution system across US, Canada and overseas. Cooper industries believed that Nicholson can achieve 6% annual sales growth and also bring down the cost of goods sold from 69% to 65% and selling and administrative expenses from 22% to 19%, thereby increasing its profitability...
displayed 300 characters
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