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Essay

Cooper Pharmaceuticals, Inc.

Essay specific features

 

Issue:

Business

 

Written by:

Diane S

 

Date added:

September 24, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2786

 

Was viewed:

6803 times

 

Rating of current essay:

 
Essay content:

Successful detailers need many KSAOCs to generate sales. CPI believes their detailers must have detailed knowledge of product characteristics, customer preferences, and the pharmaceutical industry. This knowledge is essential and is greatly linked to sales success. The more knowledgeable a detailer is about the product, the more confidence buyers will have in purchasing the product...
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Also, detailers must know what the customer wants, in order to satisfy the need with the proper CPI drug. Important skills include interpersonal skills and selling skills that follow corporate promotional practices. These skills are necessary and directly linked with improved sales. Selling skills include procedures such as planning, time management during visits, and follow-up...
displayed 300 characters

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