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Essay

Coors Brewing Company, Inc.

Essay specific features

 

Issue:

Business

 

Written by:

Ann P

 

Date added:

December 20, 2015

 

Level:

University

 

Grade:

C

 

No of pages / words:

12 / 3189

 

Was viewed:

4537 times

 

Rating of current essay:

 
Essay content:

As the company expanded its distribution to new markets within the U.S. in attempt to gain market share, it made a strategic decision to maintain a majority of its brewing operations at its primary production facility in Golden, Colorado. This decision was based upon the desire to preserve its core production strengths through close family control...
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This decision was based upon the desire to preserve its core production strengths through close family control. However, as the company desires to expand its market presence beyond the U.S. boarders with a goal of becoming the 5th largest brewer by 2008, its historic approach to management and operations provides a detriment to achieving this objective...
displayed 300 characters

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