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Essay

Coors Marketing Audit

Essay specific features

 

Issue:

Business

 

Written by:

Sandra H

 

Date added:

May 29, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3352

 

Was viewed:

2397 times

 

Rating of current essay:

 
Essay content:

Coors markets about dozen beers in the US, including Blue Moon Belgian White Ale, George Killian's Irish Red Lager, and Keystone. It also makes Zima, a clear, malt-based brew, and Coors Non-Alcoholic. Coors bought the UK's Carling brand from Interbrew, and making it the #2 brewer in the UK. The heirs of Adolph Coors control about one-third of firms voting stock...
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The heirs of Adolph Coors control about one-third of firms voting stock. History It was in 1968 that Adolph Coors stowed away on a ship bound for the United States. He had recently completed an apprenticeship a brewery in his native country Germany and was seeking new challenges in anew country. When the ship docked in the US (actually Baltimore), the young immigrant had little money and few possessions...
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General issues of this essay:
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