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Corning-Vitro Joint Venture Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Linda D

 

Date added:

August 17, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 638

 

Was viewed:

8926 times

 

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Essay content:

Many problems arose because of the differing managing styles of upper management in the United States and Mexico. By forming this joint venture each company hoped to gain access to markets that it couldn't penetrate quickly enough to create a competitive advantage. The companies also wanted to share their technology with other firms to gain access to markets that they couldn't easily enter...
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The companies also wanted to share their technology with other firms to gain access to markets that they couldn't easily enter. Many cultural differences led to the end of the joint-venture. First of all, the companies had differing ideas about how products should be marketed and sold. Corning thought that Vitro was too slow with their sales and production...
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